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Moving Comfort offers downloadable Fitness Planner for Moms and free sport towel with purchase for annual Mother's Day promotion
Chantilly, VA (PRWEB) May 5, 2004 -- While moms spend their time and energy enabling the health and well being of their families, they often miss out on taking care of themselves. Moving Comfort, the pioneer of athletic apparel developed exclusively for women, is encouraging moms to make themselves a priority by taking small steps to establish a fit lifestyle.
Moving Comfort's Mother's Day program offers a free sports towel with the purchase of $50 or more of any of its apparel at specialty running and outdoor retailers nationwide. Additionally, the company has a downloadable Fitness Planner for Moms, including tips for maintaining a fit lifestyle available at www.movingcomfort.com.
"Moving Comfort urges mothers not to throw in the towel on exercise but rather make subtle changes that will make a world of difference," said Ellen Wessel, founder of Moving Comfort, which began creating athletic apparel for women in the 1970s and is now part of Russell Corporation's Women's Division. "Carefully engineered athletic apparel is key comfort, especially in high impact, high intensity activities. We want to inspire all women - especially moms - to get fit and our apparel helps them do just that. At Moving Comfort, we believe the entire family benefits when Mom makes the time to keep fit."
Wessel noted that women's athletic apparel, particularly the sports bra, is as important as other equipment used during workouts. "A proper fitting sports bra is as important as the right athletic shoe" she said. "Unfortunately, most women squeeze into ill-fitting sport bras or buy cheap sports tops, which can harm breast tissue and cause extreme discomfort."
Weight loss, weight gain and pregnancy are some of the factors that can change a woman's breast size and shape. Wessel recommends that women be measured for bra size at least once a year, with assistance from a trained salesperson at a department or specialty store. Proper steps for self measurement are available at www.movingcomfort.com/brasize.html. Newly designed product information tags help women find the right size and style for their fitness needs.
"Moving Comfort believes a fit woman is a powerful woman. We hope that mothers this year will find both a sports bra and a fitness routine that supports a healthy lifestyle," Wessel said.
To request product or find a retailer in your area, please contact Clair Wallace at 678-742-8231 or wallaceclair@russellcorp.com.
About Moving Comfort
Since 1977, Moving Comfort, Inc. has been a leader in developing technically superior athletic wear for women, including performance sport underwear, shorts, pants, tops and outerwear. Led by founders Ellen Wessel and Elizabeth Goeke, the Chantilly, Virginia-based company believes that "a fit woman is a powerful woman®," and designs every piece of clothing especially to fit a woman's active body. The brand is distributed nationwide through sporting goods, outdoor, travel and running specialty stores. In 2002 Moving Comfort was acquired by the Russell Corporation.
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